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Platform Marketing Manager - Industrial Supplies - Base Salary to 90k/year - Rockville, MD
Rockville, MD 20850 US | Work from home flexibility TELECOMMUTE US
Job Description
Platform Marketing Manager - Industrial Supplies - Base Salary to 90k/year - Rockville, MD
- Our client, an Industrial Manufacturer is seeking a Platform Marketing Manager to join their team.
- In this role, the Platform Marketing Manager will be responsible for assisting in the managing of online/digital marketing initiatives, driving online sales growth, enhancing customer engagement, and optimizing digital presence. Experience with Amazon Seller Central and ecommerce are critical to success in this position.
Responsibilities:
- Monitor and maintain account health to ensure compliance with Amazon policies and guidelines
- Resolve account issues, performance notifications and policy violations
- Create, manage, and optimize product listings for maximum visibility
- Conduct thorough keyword research and implement strategies to improve organic and sponsored rankings
- Enhance product titles, descriptions, bullet points, and images to align with best practices
- Design and execute targeted advertising campaigns using Amazon Advertising platforms
- Analyze campaign performance metrics and refine marketing strategies for improved ROI
- Develop A/B testing strategies to optimize ad performance
- Monitor inventory levels to prevent stock outs or overstocking
- Forecast demand and coordinate with inventory teams for replenishment
- Analyze sales trends and metrics to identify growth opportunities
- Maintain a positive brand reputation by delivering exceptional customer service and managing customer feedback
- Monitor product reviews and ratings, addressing customer concerns effectively
- Generate detailed performance reports, including sales, advertising metrics, and product rankings
- Utilize insights to inform data-driven decision-making and recommend actionable strategies
- Work closely with the product development, marketing, and logistics teams to align Amazon strategies with overall business objectives
- Stay updated on Amazon marketplace trends, tools, and policy updates to ensure a competitive edge
Qualifications:
- High school diploma/GED required
- 3+ years of experience managing Amazon Seller Central accounts, required
- Strong understanding of Amazon policies, guidelines, and marketplace dynamics, required
- Proficiency in Amazon Advertising platforms and tools, required
- Background in Ecommerce, required
- Advanced knowledge of SEO, keyword research, and product optimization
- Analytical mindset with experience using tools like Amazon Seller Central reports, Helium 10, Jungle Scout, etc.
- Familiarity with Excel, data visualization tools, and marketplace management software
- Proven ability to drive sales growth and improve operational efficiency on Amazon
- Strong computer skills in Microsoft Office applications and the ability to learn new applications quickly
Compensation:
- Base salary to 90k/year
- Full benefits
- Remote position with occasional travel to office in Rockville, MD (Initial onboarding and likely 1-2 company events per year)
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Additional Information
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Meet Your Recruiter
Sydney Taylor
Professional Recruiter - Recycling & Sustainability
Sydney brings 4 years of professional level staffing & recruitment experience, having previously worked with a wide range of clients in the search for just the right talent for their growing teams. Her experience and energy will help to serve AllSearch's rapidly growing Recycling & Sustainability client base as they seek to hire the very best!