Marketing Account Manager - Marketing Agency - Base Salary to 75k/year - York, PA

GRIT Marketing Group, a thriving Central PA based, full-service marketing and communications agency for 16 years, is seeking a passionate Marketing Account Manager to join their small but mighty team. As a remote-first agency with a focus on B2B and B2C clients, you'll play a key role in building and managing strong client relationships, developing strategic marketing plans, and executing multi-channel campaigns that drive results.

Why GRIT?

• Culture: They're a high-performing team that prioritizes both family and professional success. Enjoy a flexible work environment with a healthy work-life balance.
• Impact: GRIT is passionate about helping their clients achieve their ROI and brand awareness goals. You'll have the opportunity to directly impact their clients' success through strategic marketing initiatives.

Responsibilities:

• Client Relationship Management:
• Develop and nurture strong, lasting relationships with assigned clients, becoming a trusted advisor.
• Proactively identify client needs and recommend strategic marketing solutions.
• Manage client expectations throughout the engagement lifecycle, ensuring clear communication and exceeding expectations.
• Conduct regular meetings to discuss goals, progress, and campaign performance.
• Strategic Marketing Planning & Execution:
• Partner with clients to understand their business objectives, target audience, and competitive landscape.
• Develop data-driven, multi-channel marketing plans that align with client goals and industry best practices.
• Conduct competitor analysis and market research to inform campaign strategies.
• Manage project budgets and timelines to ensure efficient use of resources.
• Campaign Management & Optimization:
• Oversee all aspects of client projects, from initial concept to execution and reporting.
• Collaborate with internal teams (creative, digital, communications) to develop and execute high-quality marketing campaigns across various channels (SEO, SEM, social media, content marketing, email marketing, etc.).
• Manage and monitor campaign performance metrics using marketing analytics tools.
• Analyze data to identify areas for improvement and optimize campaigns for better results.
• Report on campaign performance to clients, providing clear insights and recommendations.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in multi-channel strategic marketing (agency experience preferred).
• Proven track record of success in B2B and B2C marketing.
• Excellent communication and interpersonal skills to build strong relationships.
• Experience with marketing automation tools, SEO, SEM, email marketing, social media, and website development/management.
• Ability to thrive in a fast-paced environment, manage multiple projects, and meet deadlines.
• Self-motivated, with a positive attitude, strong attention to detail, and excellent problem-solving skills.

Compensation & Benefits:

• Base salary in the 65k – 75k/year range, with variable bonus potential
• Comprehensive benefits package including 85% paid medical, retirement plan with 3% match
• Flexible work schedule (37.5 hour work week)
• Generous paid time off
• Paid holidays