Marketing Manager - Brand Development - Worldwide Product Manufacturer
Atlanta, GA 30301
Marketing Manager of Brand Development with Worldwide Product Manufacturer outside of Atlanta, GA. Report to VP of Sales and Marketing.
Our client, a worldwide product manufacturer headquartered just outside of Atlanta, Georgia, has an immediate need for a skilled Marketing Manager for their growing marketing team. This is a brand-new role for the company, and this person will report directly to the company’s VP of Sales and Marketing. Due to the structure of this role, the candidate can live and be based within a commutable distance from the corporate headquarters southwest of the Atlanta area. Or, as an alternative, they can live in the Atlanta, Jacksonville or Birmingham areas, working remote from a home-based office, and commuting in to the office once or twice a week as needed.
In this role, the Marketing Manager will help to lead the marketing efforts as the company begins to build a develop a new brand for their key product line. This is a very exciting role that will be focused on strategic change and development, and involve the Marketing Manager in all aspects of marketing. As a summary, this person will help in the development and execution of the marketing plans and strategy. These efforts will be focused on building brand awareness, and working on product promotion to the end-user market. In addition to the strategy side of this role, the candidate will also work with the photo and video side, creating, editing and producing content for marketing purposes. This will include managing all social media sites in order to build followers, retain these followers, and convert them in to leads and customers. Building a digital audience is a key aspect of this role.
Compensation in this role will include a base salary that will be flexible depending upon experience. In addition, the company offers a fantastic benefits package that will include medical, dental, vision, life insurance, generous paid time off, 401k with a company match and more.
Requirements for this position will include a Bachelors Degree in Marketing or Communications, along with 1-4 years of professional marketing experience. Candidate should have proven experience in product marketing, ideally focused on marketing to the reseller market. Experience building a brand is a strong plus. Need to have a good strong command of social media platforms. Candidate should have solid experience in graphic design, being skilled in Adobe Creative Suite, Illustrator, Photoshop and more. Other software skills required are Microsoft Office, web analytics, HTML, CSS, web-development tools and Google AdWords.
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