Digital Marketing Specialist - Manufacturing Leader - Salary 70k-80k
Allentown, PA 18101
Digital Marketing Specialist - Manufacturing Leader - Salary 70k-80k. Reading/Allentown, PA Area.
- Our client, an international manufacturer of a wide variety of innovative exterior building products, has an immediate need for a skilled Digital Marketing Specialist to work out of their Eastern PA facility. This company is a worldwide leader in their industry and have expanded all over the globe. This location in Eastern PA supports all sales and marketing efforts for North American, along with Central and South America. With this company’s growth and expansion, this is an exciting time to be involved in the company.
- As the Digital Marketing Specialist, you will work in a very hands-on role, handling content writing and digital marketing tasks. You will write content targeted to customers and prospects for both digital and print platforms. This person will also serve as the lead for all of the digital marketing efforts. This will include driving leads via lead generation platforms, managing social media tools, managing the blog and the website, and handling the digital advertising programs. You will also set up all reporting tools and analysis reports to be able to define and report on the success of all of the digital marketing efforts. A full job description will be provided upon interest in this role.
Compensation, this position will offer a solid base in the $70k-$80k range, which will be flexible based on experience. The company also offers a fantastic benefits package that will include healthcare, 401k with a company match, generous paid time off and much more.
Requirements for this position include a Bachelors Degree in marketing, communications or a related field. In addition, the candidate will need to have at least 5 years of digital marketing experience, developing contact and managing digital marketing efforts. Candidate should have strong writing and creative skills. Should have working experience in a CRM system and with marketing automation software such as Act-on or HubSpot. Also should have working knowledge of web development technologies and experience with basic HTML skills, Word Press, search engine optimization, Google Analytics & Adwords and social media platforms. In terms of industry background, the ideal candidate will come from a manufacturing environment, marketing business to business and business to consumer products and services. Preferred though not required is experience using Adobe Creative Suite.
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