Digital Marketing Specialist - Architectural Building Product Leader
Charlotte, NC 28201
Digital Marketing Specialist - Architectural Building Product Leader for 40 Years. Rapidly Growing Industry Leader based in Charlotte, NC.
Our client, a producer of extremely high quality architectural woodwork and interior products, has an immediate need for a skilled Digital Marketing Specialist in the Charlotte, NC market.
This is a fantastic organization, a mid-sized privately held growing company with a 40-year history of designing, engineering, manufacturing and installing some of the highest quality, handcrafted interior woodwork in the industry. This is a very high-end product line, well known in architectural and design industry. The company has multiple locations throughout the United States. Capitalizing on their continued success, the company is in an aggressive expansion mode, and looking for a talented digital marketing professional to enhance their professional and exceptional quality image.
The Digital Marketing Specialist is a key member of the company’s Marketing team and will build and enhance the brand utilizing all digital marketing platforms to achieve corporate objectives for products & services.
Duties are to create, manage & execute all aspects of Social Media marketing to increase engagement, reach and impressions. The candidate will be involved in web design and development, and helping to grow and expand an e-commerce platform. Develop, execute and monitor Digital Advertising for lead generation and brand awareness. Research & manage new/existing Social Media and communication platforms for external & internal use. Monitor Digital Marketing impact, insights & metrics consistently reviewing and improving to drive customer engagements. Create & maintain calendar for all Digital Marketing posts, e-blasts and newsletters. Assist with SEM and SEO optimization and retargeting campaigns including related analytics.
Compensation for this position will be a strong base salary that is flexible depending upon experience. In addition, the benefits are solid and will include full health, dental and vision, a 401k plan and more.
Requirements for this position include a Bachelors Degree in a related field along with at least 1 year of Digital Marketing experience, preferably in a B2B setting.
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